Confidential & NDA-Compliant
Key Results Overview
Within a structured 10-month SEO program, the client achieved measurable, sustainable growth across all core organic performance indicators:
- +268% increase in monthly organic sessions
- +154% growth in product trial conversions from SEO
- 31 high-intent keywords moved into the Top 10 (up from 5)
- Domain Authority improved by 9 points
- Organic channel became the #1 driver of qualified inbound leads
Client & Market Background
About the Client
The client is a mid-sized B2B software provider offering a cloud-based web application that supports workflow automation for professional services teams. The platform targets operations managers, team leads, and efficiency-driven SMB organizations.
Market Environment
The software operates in a competitive SaaS segment characterized by:
- High CPCs in paid search due to aggressive competitor bidding
- Dominance of aggregator sites for key commercial queries
- Rising importance of long-tail, intent-specific content
- Fragmented SERPs in which newer platforms struggle for visibility
The client approached our agency seeking to build predictable, scalable organic acquisition.
Initial Situation & Core Challenges
Before the engagement, the client’s organic channel experienced stagnation, despite consistent publishing and paid activity. A full audit identified several obstacles:
Identified Issues
- Under-optimized technical foundation (JavaScript rendering, inconsistent canonical tags)
- Fragmented URL structure causing crawl inefficiency
- Thin content across commercial landing pages
- Lack of cohesive topical architecture across the blog
- Weak backlink profile relative to direct competitors
Business Goals
- Increase organic trial sign-ups by at least 100% YoY
- Improve rankings for commercial and mid-funnel SaaS keywords
- Reduce reliance on paid channels
- Strengthen the domain’s trust signals and authority
Strategy & SEO Roadmap
Our strategy focused on four core pillars, each supporting long-term, compounding organic visibility.
1. Technical SEO & Crawl Optimization
- Reworked URL structure to reduce fragmentation
- Implemented server-side rendering for key product pages
- Added Product, FAQ, and HowTo schema
- Reduced average page load time by 32%
2. Semantic Expansion & Content Architecture
- Built 5 major topic clusters with over 60 supporting articles
- Created new landing pages for features, use cases, and industries
- Optimized all product pages for transactional, intent-driven queries
- Developed structured internal linking patterns to consolidate authority
3. Content Creation & CRO Alignment
- Rewrote all core landing pages with value-driven messaging
- Introduced comparison pages, alternative pages, and integration pages
- A/B tested CTAs, improving organic trial conversion rate by 22%
4. Authority Building & Digital PR
- Executed targeted link-building campaigns
- Secured 48 editorial backlinks from DA40+ SaaS and operations publications
- Created a unique data report used as a linkable asset
Implementation Breakdown
Technical Phase (Months 1–3)
- Fixed rendering issues affecting 34% of core product URLs
- Reduced crawl depth by restructuring the IA
- Cleaned 190+ low-value pages via redirects and consolidations
Content & Semantic Phase (Months 3–7)
- Published 42 long-form resources across identified clusters
- Created 19 new conversion-focused landing pages
- Implemented internal linking rules increasing crawl efficiency
Off-Page Phase (Months 6–10)
- Digital PR campaigns targeting SaaS and workflow audiences
- Partnerships with niche industry blogs and directories
- Earned links increased referring domains by +38%
Results & Performance Impact
Organic Growth Summary
| Metric | Before | After | Change |
| Monthly Organic Sessions | 11,800 | 43,600 | +268% |
| Monthly Trial Sign-Ups (SEO) | 360 | 915 | +154% |
| Keywords in Top 10 | 5 | 31 | +520% |
| Domain Authority | 24 | 33 | +9 |
| Avg. CTR on Commercial Pages | 1.7% | 3.9% | +129% |
Additional Achievements
- Three newly created pages ranked in Top 3 within six months
- Organic traffic surpassed paid traffic as the primary driver of MQLs
- User engagement improved substantially: time on page up 41%
Client Feedback (Anonymized)
“This engagement transformed our entire inbound acquisition strategy. The blend of technical rigor and content precision led to the highest-quality organic leads our team has ever seen. SEO has officially become our strongest revenue channel.”
— Head of Marketing, Mid-Sized SaaS Provider
Success Factors & Strategic Insights
Why This Campaign Worked
- Holistic, phased approach ensured predictable growth
- Technical repair unlocked crawl and indexation potential
- Topical authority from content clusters improved ranking stability
- High-quality backlinks increased competitiveness in crowded SERPs
- CRO-led content optimization converted traffic into revenue opportunities
Long-Term Impact
The changes established a sustainable SEO engine, decreasing CAC and generating steady inbound leads without dependence on paid traffic.
Is your SaaS platform struggling to gain organic traction in competitive search landscapes?
Our agency specializes in confidential, data-driven SEO programs for B2B and SaaS organizations.
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